Tag Archives: referrals

I am always a bit reluctant to use “fishing” metaphors to explain key marketing principles, because it comes across so predatory.  I’m not an advocate of predatory tactics in sales & marketing but in any case, this metaphor makes the point. A key component of effective marketing is selecting a good target market.  Most marketing […]

BUILDING A REFERRAL BASED BUSINESS FOR MORE CLIENTS (Before you meet with your client) Step 1 – Select your target market: Select your market based upon who can pay you, who needs what you offer and whom you desire to work with.  Know your target market intimately. Step 2 – Compel them to call you: […]